When Beach Soccer Czech Republic approached me with a logo and identity assignment, I knew I wanted to stay away from the overused motifs of palm trees, sun, ocean and a silhouette of a beach soccer player doing the signature bicycle kick (or "scissors" kick as it is known in Czech.) This visual language wouldn't feel believable an authentic in the Czech (a landlock country) environment and it wouldn't stand out among all the other world beach soccer clubs.
Playful logo and identity based on a typeface specifically designed for that purpose proved to be a good idea and I'm happy that the leadership of Beach Soccer Czech decided to go with this for their industry unusual solution. I hope that their new identity will help them attract new fans and sponsors and that it will increase their visibility in the fun and entertaining world of beach soccer.
BEFORE
AFTER

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